Proven experience to grow your ecommerce store in 2026.

Because I’ve been every rung on the ladder in pure SEO. Startups, in-house, junior, senior, account manager, manager, account lead – I’ve covered every base before going independent. Most freelancers and SEO consultants come from one end of that spectrum or the other. 

I’ve led teams, ran pitches, and sat in rooms with Paid, Social, and eCommerce teams working out how best to supercharge the organic performance of clients. That breadth of experience isn’t something you can fake or gain within days, months or even a year. But it’s what you’re getting when you work with me.

I do! Not a junior who got assigned your account after the onboarding call. Not a subcontractor. The person you speak to at the start is the same person who reads your site, builds the strategy, makes the changes, writes the reports, and picks up the phone when something needs discussing. If I ever need to bring in additional support for development work or a specialist area, I’ll tell you upfront who it is, why, and what it costs. There are no hidden layers.

Ecommerce, primarily on Shopify & WooCommerce (the ecom platform on WordPress).  These are the platforms where most UK and US SMEs actually operate and I know their quirks, their traps, and their opportunities from years of direct hands-on work. If your site sits on something completely different, I’ll tell you whether I’m the right fit rather than taking the work and figuring it out at your expense.

It’s one of the most common conversations I have. The pattern is usually the same: someone was taken on, a retainer was agreed, reports started arriving that looked busy but didn’t mean much, and six months later nothing had moved or the client hadn’t seen the value.

I can’t speak to what happened with whoever came before me, but I can tell you how I work differently. Before I take anyone on I want to understand your goals and your competitive landscape, and if I don’t think I can genuinely move the needle for you, I’ll say so rather than take the money. My reporting is built around what actually matters commercially, not metrics that look impressive but don’t connect to revenue or enquiries.

I could easily run a campaign where organic impressions go up, and overall rankings also move in the right direction. Sounds good on paper, but that type of reporting isn’t actually valuable to your business growth. You need targets off the back of business needs, and visibility over how organic traffic is both supporting other traffic channels, and impacting the bottom line of leads or revenue. I setup reporting to see exactly this. 

Yes, and I have done before to potential clients. The easiest thing to do as a freelancer is take every enquiry that comes in, promise something plausible, collect the retainer, and produce enough activity to make the relationship look like it’s going somewhere. I don’t do that.

If I think your budget isn’t realistic for your competitive landscape, or that paid search is a more urgent priority than organic right now, or that your site has foundational problems that need fixing before SEO investment makes sense, I’ll tell you straight. I’d rather lose the work upfront than lose your trust six months in.

No – this is a natural and valuable pre-requisite of working at some agencies for such a sustained period. Overall, I’ve worked across single brands and start-ups, I’ve worked in agencies with multiple clients, and I’ve also worked at agencies that were higher volume.

The value of working across that many businesses over the last 10 years is that I’ve built up genuine pattern recognition across a wide range of website types, competition levels, and business models that I simply couldn’t have if I’d only worked on a handful of accounts. When I look at your site, I’m not starting from a generic template. I’m bringing direct experience of what works and what doesn’t across ecommerce and lead-gen specifically, applied to your actual situation.